TurboTax - Wieden + Kennedy

TurboTax has been helping people do their taxes for years. But this year they have a completely new experience on offer: Not Taxes. Not Taxes can be a lot of things. It can be walking your dog or remembering you own a waffle maker, it can be giving yourself soap brows or going to that park you always tell people you like going to. The only thing that’s for sure is it won’t be taxes.

We worked with Sydney-based director Fiona McGee to craft these Not Taxes stories, and no one did their own taxes during the entire production process.